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Ownership at Easy Agile

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💬 “We know we’ve created something special, an ESOP like no other…”

Nick and I started Easy Agile after returning home to Australia from living and working in San Francisco where we witnessed the good and not-so-good sides of startups.

We were lucky to experience first-hand the amazing career opportunities and growth that working for successful companies such as Atlassian and Twitter can provide. On the other hand, we also saw companies start-up, consume vast amounts of funding and flame out. There was a terrible toll taken on our founder friends and their families who put life balance aside in pursuit of success at any cost.

We took all of this into consideration when we started Easy Agile. We didn't want to default to the standard VC-backed journey so we set our own pace. We wanted to learn what it was to build a customer-funded, sustainable growth product business, even if that meant a more difficult learning curve as we carved our own path.

Well, that was 6 years ago and here we are happily customer-funded for over 5 of those years, growing at an exciting rate, we believe is healthy and sustainable. We're proud that we're bootstrapped and we're not really looking to change that.

💬 “We can do things differently”

One part of the common startup playbook which we did want to retain is employee ownership. We have been dying to introduce an ESOP for a long time, however, being bootstrapped and customer-funded makes creating an Employee Share Option Plan a bit more complicated. Off-the-shelf plans are usually based around the concept of a planned (or hoped for) exit event, as it’s the only time cash-burning companies can realise value for shareholders. This would not work for us and we were looking to provide a more accessible way for our team to realise the value gains as we grow.

We also knew in our hearts that our ESOP had to be a reflection of Easy Agile's values. We understand the wonderful people that make up Easy Agile are all at different stages of their careers and have different needs financially so we designed our ESOP to take this into consideration.

Our ESOP also had to be generous. Nick and I really want to continue to pay forward the generosity we’ve been privileged to experience and enable our entire Easy Agile team to have the opportunity to achieve financial freedom. We hope one day many of our Easy Agile team will find themselves as founders of successful companies and continue this tradition with their own ESOPs. 🤞

Now our ESOP is live, we know we’ve created something special, an ESOP like no other. There’s no standard template for what we’ve built as very few startups or scale-ups in Australia are in our position. We’re growing fast, we’re profitable and we aren’t constrained by investor demands.

It means we can do things differently.

How the Easy Agile ESOP is different

1. Generous valuation from the start

For our initial grant of options, we valued Easy Agile using a super-low valuation. This gives our initial option grant the highest immediate appreciation of value on paper we can give.

This type of valuation based on our "Net Tangible Assets" (NTA) is made possible by the Australian Start-up Tax Concessions. Being a software company, our assets are limited to the cash in our bank and some laptops. We have no debt.

At the same time, we also have a “Fair Market Value “(FMV) calculated similarly to other SaaS companies. It worked out that our NTA valuation for our initial grant was 44 times lower than our FMV valuation meaning by accepting your options, on paper, your options are already worth 44 times more than you will ever pay to exercise them.

We feel this is pretty special.

2. Real $ value for our team more often through an Option Buy-Back

We understand that our team members all have different needs financially. Some have mortgages. Others want to buy a house. Others are happy to rent and invest in other things.

We’ve ensured our team has the opportunity to realise an exit at a time more suitable to their personal needs.

Our Option buy-back scheme allows Easy Agile, to offer to buy back vested options from our team at the Fair Market Value. Our team can choose to take advantage of the company’s growth and turn some of their Options into cash far more readily than waiting for an exit event (IPO, secondary, sale, etc). This is a profoundly different concept from most SaaS companies. They can also choose to hold onto their Options for the long-term gains we all work together to achieve.

3. Dividends

Most SaaS product companies don't really get to a dividend issuing phase. They simply don’t have the profits available. Once again, we're different here. We have a sustainable growth trajectory enabling Nick and I to issue dividends to shareholders over the course of the life of Easy Agile. We will continue to do this in the future and so Easy Agile shareholders will benefit long-term with dividends and voting rights that come with Ordinary shares.

4. You can nominate a trust

We allow you to nominate a trust to hold your share-holding. Nick and I are fans of getting serious about financial planning and literacy (just ask our team!). We wanted to give our team the most flexibility we could, so we allow for our team members to nominate a trust to receive their options instead of themselves personally.

What’s next?

We’re thrilled to be at this stage in our journey as it enables Nick and I to better reward the team who have built Easy Agile with us.

We’re even more excited about the journey ahead. We have big plans, the ability to invest in our team, our products, our growth and most importantly the impact we are having for our customers.

We’re always hiring so please reach out if you want to be part of the team that’s leading the way in helping companies around the world be agile.

💬 “We hope one day many of our Easy Agile team will find themselves as founders of successful companies and continue this tradition with their own ESOPs”

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  • Product

    Rethinking our UI: How Easy Agile innovates for a better user experience

    At Easy Agile, we’re constantly looking for new ways to improve our products, and one of the ways we foster innovation is through Dash Days—a focused period where our team steps away from daily tasks to experiment, explore, and reimagine how our tools can better serve customers.

    During our most recent Dash Days, we took a fresh look at the user interface of two of our flagship products, Easy Agile TeamRhythym and Easy Agile Programs. The goal was to enhance interaction and discoverability, so users can experience the full value of our tools without unnecessary complexity.

    Here’s a glimpse into our thought process, challenges, and the exciting solutions we explored.

    The challenge

    As Easy Agile TeamRhythym and Easy Agile Programs have evolved, we’ve introduced powerful features designed to give users more control and flexibility. However, as new capabilities have been added, the interface has become more elaborate. For us, this presents an opportunity—an opportunity to take a step back, simplify the experience, and help users unlock more of what our products offer.

    To address this, we brought people from across the business together to brainstorm how we could improve the experience in both products. Through these sessions, we identified a few core opportunities:

    Key themes of opportunities to improve Easy Agile's user experience
    • Discoverability: How do we make it easier for users to find and use the powerful features built into our tools?
    • Visibility: What’s the best way to surface the right information and features when users need them? 
    • Consistency: How do we create a more uniform experience within and across our products to make navigation intuitive?

    Armed with these insights, we then set out to explore solutions tailored to each product’s unique challenges. 

    A more personalized experience with Easy Agile Programs

    For Programs, we focused on three “how might we” questions to reframe our challenges into opportunities: 

    1. How might we create more focus on the actions users are trying to complete?
    2. How might we make navigation more intuitive and easy?
    3. How might we help users with more context about where they are in the app at any given screen? 

    Out of the many solutions we explored, the one that got us the most excited was the idea of an Easy Agile Programs Home Screen—a personalized dashboard designed to guide users based on where they are in their planning cycle. 

    Conceptual sketch of a new home screen user interface for Easy Agile Programs
    Conceptual sketch of the Easy Agile Programs home screen

    This home screen could adapt based on where users are in their journey, offering relevant guidance and actions.

    • For new users, the home screen could provide clear onboarding steps and easy access to help, so they can get started quickly and confidently.
    • For experienced users, it could offer insights and key actions related to their progress, so they can stay focused on what matters most. Users might even see data summarizing their accomplishments, which makes it easier to share successes with their teams.

    Whether someone’s brand new to the product or deep into execution, the home screen could be a great way to guide and coach our users—helping them answer questions like, "What should I be doing next?" or "What extra value am I missing out on?". 

    A more focused interface for Easy Agile TeamRhythm

    For TeamRhythym, our three key “how might we” questions were:

    • How might we provide more focus within the User Story Map during sprint planning?
    • How might we improve the discoverability of issues without epics?
    • How might we enhance the layout to highlight key features and improve overall usability? 

    With these questions in mind, we explored a range of ideas to simplify sprint planning and make it easier for users to prep, plan, and review their work, whether they’re using Scrum or Kanban.

    Three-step process for effective sprint planning on Easy Agile TeamRhythm
    Three steps to simplify sprint planning on Easy Agile TeamRhythm

    Sprint planning can sometimes feel overwhelming when you have multiple sprints competing for attention. To help users focus, so we explored the idea of introducing a focused view during sprint planning

    • This would allow users to zoom in on a specific sprint and the backlog alone, while collapsing others. 
    • Each issue would have its own row in the detailed view, and users can drag and drop either an entire row or drag individual issues to quickly rank them based on priorities.
    • The sprint view will also hide epics that don’t have linked issues in the current sprint, giving users a cleaner view of what’s relevant to their current work.
    Conceptual UI of Easy Agile TeamRhythm User Story Map's focused view for sprint planning
    Conceptual UI of TeamRhythm User Story Map's focused view for sprint planning
    Conceptual UI of Easy Agile TeamRhythm User Story Map's detailed sprint view
    Conceptual UI of TeamRhythm User Story Map's detailed sprint view

    We also looked at ways to enhance the User Story Map interface to bring the most useful tools and features to the forefront. By improving how key functionality is presented, we’re helping teams quickly access what they need, when they need it, enabling them to stay productive without interruption.

    Conceptual UI of a more condensed top navigation for TeamRhythm User Story Map
    Conceptual UI of a more condensed top navigation for TeamRhythm User Story Map

    This way, we can create a smoother, more focused experience for teams using TeamRhythm, so they can focus on what’s in front of them without being distracted by everything else.

    Your turn. What do you think?

    At Easy Agile, we’re always thinking about what comes next. 

    These ideas aren’t on our official roadmap just yet, but they’re the kind of innovations we’re excited to explore.

    If you think these changes would improve your experience with Easy Agile TeamRhythm and Easy Agile Programs, let us know! Your feedback helps us decide what to prioritize, so we can continue building tools that truly make a difference for your teams.

    Photos of Easy Agile team working on Dash Days with "thank you!" on it

  • Workflow

    How to set your Agile teams up for success

    Agile is about empowering teams to take ownership, feel truly engaged, and foster a culture of collaboration. More than ever, teams are required to deliver with greater adaptability, speed, and engagement. The future is more ambiguous and complex, and Agile teams must know how best to respond to these changing conditions.

    Agile experts John Walpole, Dean MacNeil, and Nick Muldoon share their success formula behind the high-functioning Agile teams at Lyft, Valiantys, and Easy Agile. You will learn:

    Setting your Agile team up for success

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    Nick Muldoon, Co-CEO at Easy Agile

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    Motivate your Agile teams by connecting their work with a meaningful 'why.' Schedule a meeting to ensure you constantly discuss their work's more profound purpose. Bring up a real-life customer example. John shared, "At Lyft, we share stories in a fortnightly meeting. We offer free accessible rides to those in wheelchairs or those who struggle to pay for a ride but need access to transportation to get to work or school.

    "Bring your personas to life with these real-life examples, so it's front and center in your employee's minds," said John.

    Empowering your teams

    Culture eats strategy for breakfast

    Peter Drucker

    Your employees need to lead the change. "If you look at great leaders in recent Agile transformations, you might want to look at a company like Porsche," said Dean. Dean shares how Porsche has inspired Valiantys because "every employee at Porsche is leading the change. So they're all bought into it; they all have that sense of leadership to drive it.". Porsche's employees are leading the change because their leadership communicates the 'why' well. "Fun is number one when their CIO lists off the top three reasons 'why' everyone is so fired up about the Agile transformation. Because you can have fun on the job, your job is not supposed to be a grim duty. It's supposed to be something you look forward to."

    "Empower your teams to make mistakes," said John.

    Empower your Agile teams to fail and make mistakes through powerful questions. Leaders have to change their tone from "oh no, who do I fire?" to "what's the challenge? What can I do to help?". Express to your team that you're on a journey to learn as much as they are. In doing so, the leader humanizes themselves and becomes more vulnerable.

    Leadership sets the tone. As a company scales, the responsibility to create the culture and the risk appetite falls more on leadership.

    Qualities of high-performing, Agile teams

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    Set your Agile team up for success with a stable team unit. Don't keep moving teams around; create long-term Agile teams to allow individuals to get to know each other and humanize one another. "I think stability is key to having the tacit knowledge keeping together and this open mindset where they're willing to learn; I love that," said Nick.

    2. Open to learning and adapting

    For Agile teams to continuously improve, they must constantly be learning and adapting. "You can't get that learning and adaptation if you keep just stirring the pot. Because you're going to keep scattering that knowledge, you want to take hold, and then, of course, you want to spread the knowledge to the organization then," said Dean.

    3. Share feedback and do the retrospective

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    Using Easy Agile to set your Agile teams up for success

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  • Agile Best Practice

    Six Tips for Improving Team Collaboration

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    That's quite a statistic. We’ll leave it up to you to decide whether this reflects a lack of efficiency due to poor collaboration, or a disconnect between leadership expectations and the realities faced by development teams.

    What we do know is that improving team collaboration has benefits and that improved collaboration is a key benefit of effective agile practices.

    So if you think your team could work more effectively, here are six tips for improving team collaboration that we think will make your working life better, and help you deliver for your customers.

    1. Agile Teams Are Cross-Functional

    Cross-functional teams are the backbone of agile collaboration. It's Agile 101:

    The best architectures, requirements, and designs emerge from self-organizing teams.

    Manifesto for Agile Software Development

    Ideally, your agile team should be able to deliver work independently. The skills and expertise of your team should allow you to handle diverse tasks without creating dependencies on other teams. You can take ownership of the software you're delivering.

    The benefit of organizing into cross-functional teams is a greater shared understanding of your project, where you can each see how the pieces fit together. This type of collaboration supports the efficient flow of work and ensures that knowledge and skills are consistently shared.

    2. Take an Iterative Approach

    Or to put it another way, make it easier to fail fast, so your team can learn why, and correct your course. By breaking down large projects into manageable increments, your team can focus on delivering small, functional parts of working software at regular intervals. This approach goes hand-in-hand with continual feedback from users, ensuring that issues are uncovered quickly and dealt with just as fast. This shared team focus on user feedback, and the shared purpose and collaboration that comes with it, is a key benefit of agile development.

    3. Maintain Regular and Transparent Communication

    Daily stand-ups, sprint reviews, and planning meetings are all designed to foster regular and clear communication. You and your team should see these meetings as an opportunity to share ideas, discuss progress and blockers, and collaborate. If your daily stand-up is nothing more than a shopping list of tasks, then you're doing it wrong.

    If your daily stand-up is nothing more than a shopping list of tasks, then you're doing it wrong.

    Someone who has wasted too much time in shopping-list meetings.

    Beyond team meetings, clear communication is important anywhere the details of your work are shared. Agile tools like Easy Agile TeamRhythm provide a central platform for prioritizing work and tracking progress. With a central source of truth that everyone can access to understand goals, priorities, and team commitment, collaboration can be more effective, keeping the team aligned and focused.

    4. Conduct Team Retrospectives

    Hot take: regular retrospectives are the most important agile practice your team can adopt.

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    5. Use Collaboration Tools

    The right tools can make a big difference in team collaboration. The best tools provide a reliable source of truth that the whole team can access, in a place where the whole team will access it. It's a simple concept; a shared understanding of the work is supported by shared and willing access to the same information.

    Choose a tool that makes it easy for you and your team to access information and keep it updated. If you're already working in Jira, an integration like Easy Agile TeamRhythm provides a better view of your work in a story map format, with goals, objectives, and team commitment all made clear. Team retrospective boards are attached to each sprint (or spun up as required for Kanban teams) so you have your team-led ideas for improvement tightly connected to the work in Jira.

    No matter which tool you choose, make sure it will facilitate better alignment, streamline your workflows, and provide a clear picture of roadblocks and progress. By using collaboration tools effectively, your team stays organized, focused, and connected, no matter where each member is located.

    6. Build a Positive Team Culture

    It may sound obvious, but a positive team culture is essential for effective collaboration. Creating an environment where team members feel valued, respected, and motivated, encourages the psychological safety they need to share their great ideas, learn from missteps, and collaborate more effectively with their colleagues.

    High-performing teams recognize the achievements of others, share constructive feedback, and support practices that lead to a healthy work-life balance. Make it regular, and keep it authentic. A positive culture not only improves team dynamics but also boosts overall productivity and job satisfaction.

    Successful Team Collaboration

    Effective collaboration can be the difference between your team achieving their goals, or falling short. By embracing agile practices like the regular communication that comes from agile planning meetings, to the learnings that come from taking an interactive approach to development, and creating time for team-led improvement with retrospectives, you can seriously boost your team dynamics.

    Easy Agile TeamRhythm Supports Team Collaboration

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